And the Yorkshire Post is backing the fight with our new Uniquely Yorkshire campaign.

Uniquely Yorkshire is supporting the bid by Wensleydale Dairy Products to obtain European protection to prevent manufacturers outside Wensleydale from producing a cheese with the same name.

The company is the main producer of the famed cheese but other producers within the dale will also benefit.

Made to a time-honoured recipe at the firm's Wensleydale Creamery for more than 100 years, the company's hand-crafted and cloth-bound cheeses are made with milk from 34 farms. Obtaining protected status will not only ensure consumers get the best quality cheese but also secure the future prosperity of Wensleydale.